2019 Government Advertising and Newspapers – Public Notice (Presentation)

The government has a duty to inform Canadians about its programs, services, policies and decisions. Advertising is one of many...

Local Newspapers: Trusted and True presentation (PDF and PowerPoint)

Nine in ten Canadians (88%) read newspapers each week across Canada, on different platforms at different times of day. Local...

Newspapers 24/7: 2018 Edition (PDF and PowerPoint)

Contrary to so much of the common rhetoric today, Canadian newspapers do not have a readership problem. Year after year,...

Newspaper Media Drive Vehicle Sales 2017 (Presentation)

Newspaper Media Drive Automotive Sales 2017 Consumers navigating the automotive purchase process in today’s world are presented with an increasing...

Newspapers 24/7: 2017 Edition (Presentation)

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent...

Community Newspapers Drive Results 2017: Engagement and Automotive (Presentation)

The printed community newspaper continues to hold the position of favourite source of local news and information in communities...

Trust In News Media (Presentation)

As more and more citizens gather their news from social networks, such as Facebook and Twitter, the concern about...

Newspapers are the #OriginalSocialMedia (Presentation)

Long before there was Facebook, Instagram, LinkedIn and Twitter, there was the printed newspaper. The local newspaper was the...

5 Things You Thought You Knew About Community Newspapers

Think you know everything about community newspapers? Think again. This presentation, based on research conducted in 2016 by Totum Research...

New Car Buyers 2016 (Presentation)

Newspaper Media Drive Automotive Sales 2016 What media influence vehicle purchases in Canada? Vehicle advertisers want to know the facts about...