Newspapers 24/7: 2018 Edition (PDF and PowerPoint)

Contrary to so much of the common rhetoric today, Canadian newspapers do not have a readership problem. Year after year,...

Ten Tweetable Truths 2021 presentation now available

Did you know that Canadians tend to give newspapers their full attention when reading, while with other types of...

Newspapers Drive Purchase Decisions – PowerPoint presentation

Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper...

Newspapers are the #OriginalSocialMedia (Presentation)

Long before there was Facebook, Instagram, LinkedIn and Twitter, there was the printed newspaper. The local newspaper was the...

New Newspapers 24/7:2022 readership research that will spark conversation

News Media Canada’s latest research presentation – Newspapers 24/7: 2022 - shows that newspaper readership remains strong in the digital...

Local Newspapers: Trusted and True presentation (PDF and PowerPoint)

Nine in ten Canadians (88%) read newspapers each week across Canada, on different platforms at different times of day. Local...

Newspapers 24/7: 2017 Edition (Presentation)

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent...

Community Newspapers Drive Results 2017: Engagement and Automotive (Presentation)

The printed community newspaper continues to hold the position of favourite source of local news and information in communities...

Newspapers Work for Frequency: Presentation

In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency). Too...

Community Newspapers Drive Results (Presentation)

The printed community newspaper is the favourite source of local news and information.  A new research study, funded by...