Canada's News Media. Champion the Truth. National Newspaper Week. October 4-10, 2020

Highlights from National Newspaper Week 2020

National Newspaper Week got off to a great start this Sunday October 4! Hundreds of newspapers took to publishing the National Newspaper Week Campaign...
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Introducing our new program: Advertise Local

News Media Canada has developed a NEW program to help publishers provide added value and increased online exposure for their advertisers as the country gradually...

News Media Canada launches Maple Network Exchange, connecting Canadian marketers to...

News Media Canada is pleased to announce the launch of the Maple Network Exchange (MNE), a first-of-its-kind initiative for the organization. MNE offers premium...

An urgent message to the Government of Canada from the publishers...

Around the world, governments are moving to correct an historical inequality that dates back to the birth of digital media platforms. In April 2020...

Snapshot 2019: Community newspapers in Canada fact sheet now available

Community newspapers and their websites are hyper-local.  They effectively represent the neighbourhoods they serve and are able to target these communities like no other...

What is engagement and why is it important to advertising?

Advertising is about more than awareness or exposure.  Effective advertising is about engagement. News Media Canada, with the support of the Department of Canadian Heritage, contracted...

Support your local economy with the Proud Advertiser campaign

The Proud Advertiser program was developed for all newspapers to run year-round to support their local economy. Publish house ads recognizing your advertisers and then deliver your...

Crisis in the media: Desjardins is rethinking its advertising strategy

Faced with the crisis that is hitting all media, Mouvement Desjardins does not intend to stand idly by. The cooperative recently reviewed some aspects...

Sizzle video available to promote newspaper industry

As part of the 2018 National Newspaper Week program a sizzle video was produced to highlight the value of newspapers.  This short but powerful video showcases...

Introducing our ‘Proud Advertiser’ campaign (phase one)

News Media Canada is pleased to release the first phase of the Proud Advertiser campaign as part of the ongoing Newspapers Matter program.  This...