What is engagement and why is it important to advertising?

Advertising is about more than awareness or exposure.  Effective advertising is about engagement. News Media Canada, with the support of the Department of Canadian Heritage, contracted...

Support your local economy with the Proud Advertiser campaign

The Proud Advertiser program was developed for all newspapers to run year-round to support their local economy. Publish house ads recognizing your advertisers and then deliver your...

Crisis in the media: Desjardins is rethinking its advertising strategy

Faced with the crisis that is hitting all media, Mouvement Desjardins does not intend to stand idly by. The cooperative recently reviewed some aspects...

Sizzle video available to promote newspaper industry

As part of the 2018 National Newspaper Week program a sizzle video was produced to highlight the value of newspapers.  This short but powerful video showcases...

Introducing our ‘Proud Advertiser’ campaign (phase one)

News Media Canada is pleased to release the first phase of the Proud Advertiser campaign as part of the ongoing Newspapers Matter program.  This...

More than 50 million newspapers in circulation every week in Canada

Newspapers in Canada include more than 1,100 titles which circulation more than 50 million copies each week. Daily newspapers (98 titles) and community newspapers (1,032...

New Research: Community Newspapers Drive Results 2017

News Media Canada is pleased to release the 2017 follow up study that profiles community newspaper readers, explores engagement with printed and digital community...

Short and sweet: ‘Tweetable Truths’ fact sheet now available

Did you know that adults overwhelmingly trust news from traditional media sources, like newspapers, when compared to bulletins disseminated over social media? It's true -...

Trust in Canadian news media is ‘very strong’

As more and more citizens gather their news from social networks, such as Facebook and Twitter, the concern about so-called 'fake news' has become a...

‘Shareable Stats on Newspapers’ fact sheet now available

Newspapers Canada is pleased to release a new factsheet to accompany the 2016 Publishers Presentation, 17 Shareable Stats on Newspapers. This easy-to-share compilation of newspaper...