Two-thirds of Millennials read automotive ads

In today’s world, consumers navigating the automotive purchase process have an increasing number of options and media influences. Research shows newspapers can be effective at...

Printed community newspaper readers love local news

The printed community newspaper is by far the favourite source of local news and information in communities large and small across Canada. Time spent with...

Newspapers by the Numbers 2016

Newspapers Canada has updated the popular Newspapers by the Numbers fact sheet with new research and industry facts from 2016. This year there are 1,158...

Nine out of ten adults read newspapers

Recent research confirms that Canadians are reading their newspaper, regardless of the format. The 2016 Newspapers 24/7 study reports that 87% of adults read newspaper...

Newspapers work for travel

Research shows that 2016 could be the year of the Canadian staycation, with predictions of growth in domestic overnight travel from the Conference Board...

Community newspapers are engaging

Engagement is essential to advertising effectiveness. Newspapers are a “lean-in” medium where consumers are actively engaged, physically paying attention in order to read. This...

Frequency in newspapers works!

In order to effectively advertise a brand's message, advertisers need to reach consumers multiple times to build familiarity; this concept is called frequency. Newspapers Canada...

Reach domestic vacation travellers with newspapers

In Canada, 2016 could be the year of the staycation with predictions of growth in domestic overnight travel by the Conference Board of Canada....

New car buyers are dedicated newspaper readers

Recent research from Newspapers Canada shows that newspapers, in any format, are the most impactful medium at all stages of the automotive path to...

Community newspapers are engaging

Engagement is essential to advertising effectiveness. Newspapers are a “lean-in” medium where consumers are actively engaged, physically paying attention in order to read. This...