New car buyers are dedicated newspaper readers

Recent research from Newspapers Canada shows that newspapers, in any format, are the most impactful medium at all stages of the automotive path to...

Community newspapers are engaging

Engagement is essential to advertising effectiveness. Newspapers are a “lean-in” medium where consumers are actively engaged, physically paying attention in order to read. This...

Business Decision Makers are dedicated newspaper readers across all platforms

Nine in ten (91%) Business Decision Makers (BDMs*) read newspaper content in print, on their desktop/laptop, on their phone or via their tablet, although...

Nine in ten new car buyers read newspapers

New vehicle purchasers are dedicated newspaper readers across all platforms. Nine in ten new car buyers read newspaper content in print, on their desktop/laptop, on...

Nine in ten young adults read newspapers

Newspapers Canada has released a new fact sheet providing an overview of the top line results for Canadian adults age 18-34 who embrace technology...

Webinar: Community Newspapers Drive Results

Community Newspapers Drive Results is the latest research release from Newspapers Canada. This study explores engagement with the printed community newspaper and the role...

New Research: Community Newspapers Drive Results 2016

Newspapers Canada is pleased to release new research, funded by Canadian Heritage, that explores engagement with printed community newspapers in Canada as well as...

Nine out of ten adults read newspapers

Newspapers Canada continues to track newspaper readership across different platforms and by time of day. The most recent study, 2016: Newspapers 24/7, was conducted in January 2016...

Boomers are dedicated newspaper readers across all platforms

Nine in ten (88%) Boomers (Canadians aged 45-64) read newspaper content in print, on their desktop/laptop computer, on their phone or via their tablet...

Nine of ten Canadians read newspapers

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent study, 2016: Newspapers 24/7, was conducted...