Frequency works in newspapers

In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency). Too little exposure and the...

What keeps automotive consumers loyal?

Half of Canadian drivers plan to switch car brands the next time they are in the market for a new vehicle, but a recent...

Newspapers by the numbers

In 2015 there were 1,183 newspapers titles in Canada that circulated 52.5 million copies each week. Research shows that nine out of ten Canadian...

Like, Tweet, Share: Newspapers Canada launches meme campaign

Newspapers Canada has produced a new meme campaign to highlight the strength of the industry. Members can use to promote newspapers and newspaper media...

Newspaper Media Drive Vehicle Sales

Last year was a record year for new vehicle sales in Canada. Newspapers Canada has created a new Fact Sheet with highlights from the...

Newspapers continue to be accessed by Canadians across all devices

The Newspapers 24/7 survey reports that nine out of ten (87%) Canadians are newspaper readers, across print, website, phone and tablets combined. Total readership is...

Newspapers drive vehicle sales

Automotive advertisers need to know the facts, and research from Newspapers Canada proves the power of newspapers.  Combined, print and digital newspapers are the...

Automotive research planned for 2016

Newspapers Canada will be repeating its Automotive research this year to update Path-to-Purchase data on the Automotive industry – Newspaper Media Drive Results. The...

Newspapers. Mobile since 1752

Newspapers Canada’s new industry promotion campaign now features digital ads reinforcing the fact that newspapers drive purchases of mobile devices. Print and online newspapers...

New Industry Campaign Ads: Newspapers. Mobile since 1752

Newspapers drive purchases of mobile devices. Print and online newspapers are a top resource for people making mobile phone and tablet purchase decisions,...