Montreal Gazette’s award-winning ad campaign delivers high-quality, journalistic content

Earlier this year, the Montreal Gazette teamed up with Concordia University to develop an effective and engaging native advertising campaign. The five-part, 10-week series ran...

Newspapers work for frequency

To effectively advertise a brand's message, advertisers need to reach consumers multiple times in order to build familiarity. This concept is called 'frequency' and...

‘Shareable Stats on Newspapers’ fact sheet now available

Newspapers Canada is pleased to release a new factsheet to accompany the 2016 Publishers Presentation, 17 Shareable Stats on Newspapers. This easy-to-share compilation of newspaper...

Digital ads to overtake traditional ads in local markets: study

A new study by BIA/Kelsey, a U.S.-based market research firm has revealed an astonishing conclusion: that by 2018 revenue from online advertisements with a...

New Publisher’s Presentation: 17 Shareable Stats on Newspapers

Newspapers Canada has released a powerful new industry presentation designed for publishers to deliver locally at community events or chamber of commerce meetings. 17...

Newspapers: Media Vehicle of the Year

Newspapers Canada has updated the popular Media Vehicle of the Year industry ad for member newspapers to use in their publications. This ad has been...

Printed community newspaper readers are engaged

The primary goal of advertising is to reach a defined audience in order to impact behaviour and influence potential customers. Media engagement levels indicate that...

Printed newspapers are the #OriginalSocialMedia

Despite today’s infatuation with social media, printed community newspapers are still as relevant and engaging as ever. Long before there was Facebook, Instagram, LinkedIn and Twitter,...

Two-thirds of Millennials read automotive ads

In today’s world, consumers navigating the automotive purchase process have an increasing number of options and media influences. Research shows newspapers can be effective at...

Printed community newspaper readers love local news

The printed community newspaper is by far the favourite source of local news and information in communities large and small across Canada. Time spent with...