National Newspaper Week 2019 is coming!

There's only about a week left before we kick off the celebrations for National Newspaper Week, running from Sunday October 6 to Saturday October...

Cancer Research UK: case study

With a focus on education and understanding, this case study spotlights a campaign that takes you through the history of the most significant cancer...

SPOT Fake News Online program launches September 16

On Monday September 16, News Media Canada will launch SPOT Fake News Online, a media literacy tool designed to help Canadians ‘SPOT’ fake news online by asking...

National Newspaper Week 2019: Mark your calendars!

This year we will celebrate National Newspaper Week from Sunday October 6 to Saturday October 12. Once again, this is our opportunity to remind our readers that newspapers...

UPDATE on SPOT Fake News Online campaign

News Media Canada’s program on media literacy is set to launch on September 16 with a nation-wide campaign in newspapers, promoting a simple, four step tool to...

Learn how to SPOT Fake News Online

News Media Canada will be launching a unique media literacy program on September 16, designed to teach Canadians of all ages how to critically...

Public access does not mean public notice

News Media Canada has a number of resources available online relating to the issue of public notice. Government has a duty to inform Canadians about its program, services,...

What is engagement and why is it important to advertising?

Advertising is about more than awareness or exposure.  Effective advertising is about engagement. News Media Canada, with the support of the Department of Canadian Heritage, contracted...

New fact sheet available: Newspapers are engaging

This new fact sheet highlights engagement research to be released next week from News Media Canada. How can advertisers motivate consumers to research and buy...

Local information drives community newspaper readership

News Media Canada continue to explore the reasons for reading community newspapers and one thing never changes: Local information (in many forms) continues to...