Help your readers tell fact from fiction

In the midst of the global COVID-19 pandemic it never been more important to be able to critically evaluate the overload of information. The...

Help your readers SPOT fake news with house ads

In today’s climate of fake news and disinformation it has never been more important to educate readers on how to tell fact from fiction....

Have you heard? Nine out ten adults read newspapers

Use your social media channels (Facebook, Twitter, Instagram) to let your readers know that newspaper readership is strong and stable. Nine out of ten...

Case Study: Newspapers work for local digital advertising

With their “Love the Way” ad campaign, VIA Rail found that strategically including local Canadian media in their 2019 media plan resulted in the revenue,...

Use SPOT Fake News Online to combat disinformation about the Coronavirus

Fake news and disinformation online is on ongoing challenge, but the good news is that there is an easy way to tell fact from...

What drives Canadians to read community newspapers?

The main reason for reading community newspapers, in both print and digital platforms, continues to be something that can be hard to find anywhere...

Where are ads most effective?

Recent research from News Media Canada confirms that ads in printed newspapers have the highest effectiveness score. Readers notice printed newspaper ads and are less annoyed by...

Remind your readers that Newspapers Matter

Week in and week out newspapers run campaigns for advertisers of all kinds.  Across all media marketing campaigns deliver thousands of brand exposures daily. ...

Fact Sheet: Government Public Notice and Newspapers

The government has a duty to inform Canadians about its programs, services, policies and decisions. Advertising is one of many ways the government ensures that individuals, families and...

VIA Rail and Touché collaborate on remarkable media campaign

Via Rail and Touché, a marketing agency, have seen remarkable results on this past summer's 'Love the Way' ad campaign. One of the key top-line...