Phase 3 of our Proud Advertiser campaign has been launched +...

The final phase of the Proud Advertiser campaign is now available. Can't wait? Then just download the latest materials by clicking here.  This phase...

Support your local economy with the Proud Advertiser campaign

Member community newspapers can still sign up for the Proud Advertiser Program Benefit.  As long as you can run at least 1 ad in April,...

Community newspapers celebrate their Proud Advertisers

This month News Media Canada launched an exclusive “members only” program specifically for community newspapers.  As part of a Heritage funded project, the Proud Advertiser Program Benefit provides...

Tired of winter? WestJet Vacations encourages Toronto Star readers to “Escape...

In the middle of this bitterly cold winter, the Toronto Star brought a spectacular 8 page feature travel content section to life and provided...

Crisis in the media: Desjardins is rethinking its advertising strategy

Faced with the crisis that is hitting all media, Mouvement Desjardins does not intend to stand idly by. The cooperative recently reviewed some aspects...

Print remains an important platform, research shows

Despite the rapid increase in digital audiences, print remains an important platform for news brands, according to Vividata. Approximately 65% of weekday users access print...

“Proud Advertiser” campaign update: Order your FREE custom stickers

LOCAL matters to communities across Canada.  Local newspapers can recognize and celebrate their advertising supporters with the next phase of the “Proud Advertiser” campaign. Phase...

Sizzle video available to promote newspaper industry

As part of the 2018 National Newspaper Week program a sizzle video was produced to highlight the value of newspapers.  This short but powerful video showcases...

“Public access” does not equal “public notice”

Government has a duty to inform Canadians about its programs, services, policies and decisions. Advertising is one of many ways the Government ensures that individuals,...

Local Matters

News Media Canada has developed a new campaign for 2019 (“Proud Advertiser”) that is designed to remind advertisers and consumers that supporting LOCAL makes a...