Frequency in newspaper advertising matters

In order to effectively advertise a brand's message, advertisers need to reach consumers multiple times to build familiarity. This is called 'frequency'. Determining the right...

Introducing our ‘Proud Advertiser’ campaign (phase one)

News Media Canada is pleased to release the first phase of the Proud Advertiser campaign as part of the ongoing Newspapers Matter program.  This...

COMING SOON: Proud advertiser campaign

Following the National Newspaper Week ad campaign in October, we’re ready to continue the conversation that Newspapers Matter, Now More Than Ever. In January, we’ll provide...

Fact Sheet: Newspapers are trusted and true

In early 2018 News Media Canada conducted research to explore the relationship Canadians have with media and trust.  Download this fact sheet that highlights key findings from this...

‘Newspapers Matter’ at the Media Innovation Awards

As a gold sponsor of this year's Media Innovation Awards (MIAs), News Media Canada delivered the message that Newspapers Matter, Now More Than Ever, to the 400...

Our ‘Believe It?’ industry promotion campaign is back

News Media Canada is pleased to offer updated versions of the previous 'Believe It?' campaign ads for newspapers to download and publish in their print editions and...

Feature ‘Newspapers Matter’ advertisements in your publication

As a follow up to our recent National Newspaper Week campaign, News Media Canada is making new industry ads available to all newspapers looking to promote the industry...

Newspapers don’t have a readership problem

Contrary to so much of the common rhetoric today, Canadian newspapers do not have a readership problem. Year after year, our Newspapers 24/7 research finds that about nine out...

The Globe and Mail launches new brand campaign

Earlier this month the Globe and Mail launched its 2018 campaign called 'Journalism Matters to You.' While the first Journalism Matters (2016) campaign focused...

Our ‘Newspapers Matter’ industry campaign needs your support

You've heard it. Now say it with us: Newspapers Matter, now more than ever! This new industry campaign is designed to educate and motivate our...