Nine in ten new car buyers read newspapers

New vehicle purchasers are dedicated newspaper readers across all platforms. Nine in ten new car buyers read newspaper content in print, on their desktop/laptop, on...

Nine in ten young adults read newspapers

Newspapers Canada has released a new fact sheet providing an overview of the top line results for Canadian adults age 18-34 who embrace technology...

New Research: Community Newspapers Drive Results 2016

Newspapers Canada is pleased to release new research, funded by Canadian Heritage, that explores engagement with printed community newspapers in Canada as well as...

2016: Newspapers 24/7 – Nine out of ten Canadians read newspapers

Newspapers Canada continues to track newspaper readership across different platforms and by time of day. The most recent study, 2016: Newspapers 24/7, was conducted in...

Frequency works in newspapers

In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency). Too little exposure and the...

What keeps automotive consumers loyal?

Half of Canadian drivers plan to switch car brands the next time they are in the market for a new vehicle, but a recent...

Newspaper Media Drive Vehicle Sales

Last year was a record year for new vehicle sales in Canada. Newspapers Canada has created a new Fact Sheet with highlights from the...

Newspapers continue to be accessed by Canadians across all devices

The Newspapers 24/7 survey reports that nine out of ten (87%) Canadians are newspaper readers, across print, website, phone and tablets combined. Total readership is...

Automotive research planned for 2016

Newspapers Canada will be repeating its Automotive research this year to update Path-to-Purchase data on the Automotive industry – Newspaper Media Drive Results. The...