Statistics show Federal Government ad spending on newspapers decreasing over time
Based on the most recent annual report on advertising from the Federal Government, only 5.5 per cent of the...
Small space industry ads showcase community newspapers
News Media Canada has produced several small space ads highlighting community newspapers that you can run in your newspaper...
Canadians want government advertising in newspapers: report
New research indicates that almost three-quarters of Canadians consider newspapers to be the most appropriate media for advertising information...
Did you know? More than eight out of ten Canadians read newspapers
Newspaper content, in both print and digital formats, is still read by more than eight out of ten Canadians...
Industry ads that help promote newspapers
News Media Canada has several different campaigns that can be used to promote the newspaper medium in your papers. ...
Canadians trust newspaper advertising
Trust in the news media is strong in Canada. Not only do Canadians continue to view advertising in a...
Postmedia campaign catches the eyes of Millennials
Postmedia Content Works recently undertook an engaging new interactive campaign at Montreal's busy Central Station. The lessons learned from...
Increase frequency for advertising effectiveness
In order to effectively advertise a brand message, advertisers need frequency: the ability to reach consumers a number of times.
What is...
More than 50 million newspapers in circulation every week in Canada
Newspapers in Canada include more than 1,100 titles which circulation more than 50 million copies each week.
Daily newspapers (98...
Postmedia strikes innovative advertising deal with retailer
Postmedia Network Inc. has struck a deal with Indochino to provide $40 million of advertising to the custom clothier...