Increase frequency for advertising effectiveness

In order to effectively advertise a brand message, advertisers need frequency: the ability to reach consumers a number of times. What is...

More than 50 million newspapers in circulation every week in Canada

Newspapers in Canada include more than 1,100 titles which circulation more than 50 million copies each week. Daily newspapers (98...

Postmedia strikes innovative advertising deal with retailer

Postmedia Network Inc. has struck a deal with Indochino to provide $40 million of advertising to the custom clothier...

Fact Sheet: New snapshot on daily newspapers now available

A new fact sheet from News Media Canada provides a snapshot of the daily newspaper industry with data on circulation, revenue...

One in five new vehicle buyers does not use the Internet

In a recent survey of 2,400 Canadians it was revealed that one in five new vehicle buyers does not use the...

Fact Sheet: Community ‘newspapers drive results’ in automotive path-to-purchase

Newspapers are a key influence in the new vehicle path-to-purchase, according to recent research with 2,400 adults across the...

Seventeen shareable stats on newspapers

News Media Canada has compiled seventeen shareable industry stats on the Canadian newspaper industry to highlight the power of...

Newspaper readership strong, stable across all platforms

News Media Canada continues to measure newspaper readership across different platforms and by time of day. Total newspaper readership in Canada...

Newspapers play key role in influencing new car buyers

Seven out of ten community newspaper readers report that they read or look at the automotive ads that appear...

Impact of newspaper ad frequency is significant

Advertising awareness can be significantly increased with frequency and newspapers are incredibly effective. Across all media the first couple of...