Industry ads that help promote newspapers
News Media Canada has several different campaigns that can be used to promote the newspaper medium in your papers. ...
Canadians trust newspaper advertising
Trust in the news media is strong in Canada. Not only do Canadians continue to view advertising in a...
Postmedia campaign catches the eyes of Millennials
Postmedia Content Works recently undertook an engaging new interactive campaign at Montreal's busy Central Station. The lessons learned from...
Increase frequency for advertising effectiveness
In order to effectively advertise a brand message, advertisers need frequency: the ability to reach consumers a number of times.
What is...
More than 50 million newspapers in circulation every week in Canada
Newspapers in Canada include more than 1,100 titles which circulation more than 50 million copies each week.
Daily newspapers (98...
Postmedia strikes innovative advertising deal with retailer
Postmedia Network Inc. has struck a deal with Indochino to provide $40 million of advertising to the custom clothier...
Fact Sheet: New snapshot on daily newspapers now available
A new fact sheet from News Media Canada provides a snapshot of the daily newspaper industry with data on circulation, revenue...
One in five new vehicle buyers does not use the Internet
In a recent survey of 2,400 Canadians it was revealed that one in five new vehicle buyers does not use the...
Fact Sheet: Community ‘newspapers drive results’ in automotive path-to-purchase
Newspapers are a key influence in the new vehicle path-to-purchase, according to recent research with 2,400 adults across the...
Seventeen shareable stats on newspapers
News Media Canada has compiled seventeen shareable industry stats on the Canadian newspaper industry to highlight the power of...