Trust in Canadian news media is ‘very strong’
As more and more citizens gather their news from social networks, such as Facebook and Twitter, the concern about...
New updates to social media meme campaign released
Newspapers Canada is happy to release the latest version of social media meme campaign.
Featuring Jill, Doug, Léa, and Henri,...
Community newspaper readers love their flyers
Community newspaper readers like to read print editions for advertising. In a recent study, two thirds (67%) of printed community...
Newspapers are vital for holiday shopping
In anticipation of Black Friday in Canada and the U.S., a new report shows that newspaper advertising remains the...
Montreal Gazette’s award-winning ad campaign delivers high-quality, journalistic content
Earlier this year, the Montreal Gazette teamed up with Concordia University to develop an effective and engaging native advertising...
Newspapers work for frequency
To effectively advertise a brand's message, advertisers need to reach consumers multiple times in order to build familiarity. This...
‘Shareable Stats on Newspapers’ fact sheet now available
Newspapers Canada is pleased to release a new factsheet to accompany the 2016 Publishers Presentation, 17 Shareable Stats on...
Digital ads to overtake traditional ads in local markets: study
A new study by BIA/Kelsey, a U.S.-based market research firm has revealed an astonishing conclusion: that by 2018 revenue...
New Publisher’s Presentation: 17 Shareable Stats on Newspapers
Newspapers Canada has released a powerful new industry presentation designed for publishers to deliver locally at community events or...
Newspapers: Media Vehicle of the Year
Newspapers Canada has updated the popular Media Vehicle of the Year industry ad for member newspapers to use in...