Newspapers are top traditional media source to influence automotive purchase decisions
The most recent Vividata research finds that almost a quarter (22%) of Canadians live in households that expect to purchase a vehicle in the...
Newspapers played an important role in examining anti-terror legislation
Canada’s three major daily newspapers played an important role in scrutinizing the government’s anti-terror legislation according to new research from Kevin MacLean, an instructor...
Young Adults are reading newspapers
Vividata’s new cross-platform data confirms that almost half of young adults surveyed are reading newspapers. Newspapers reached 56% of Canadian adults 18+ “yesterday,” compared...
Automotive research planned for 2016
Newspapers Canada will be repeating its Automotive research this year to update Path-to-Purchase data on the Automotive industry – Newspaper Media Drive Results. The...
Submit your entries now for the Great Idea Awards
Need some inspiration for the New Year? Newspapers Canada’s annual Great Idea Awards celebrate the most innovative and creative revenue-generating initiatives by Canadian newspapers....
Community Newspapers are a billion dollar industry
Total 2014 advertising revenue for community newspapers in Canada was $968 million. Community newspapers also reported an additional $90 million in other related revenue.
Highlights...
New webinar lineup for the New Year
Newspapers Canada members receive exclusive discounts on educational webinars offered through our media association partners: Local Media Association, Online Media Campus and Inland Press...
Mobile decisions influenced by newspapers
Research from the most recent Vividata study shows that newspapers are a top source of information for choosing wireless services compared to other traditional...
81% of Canadians are reading newspapers
The latest research from Vividata confirms that more than eight out of ten Canadians report reading a newspaper in print or digital format in...