New research from Vividata examines how different generations interact with news media

Vividata, Canada’s authoritative cross-platform study of media readership, released new research, which examines how different generations of Canadians interact...

Newspapers score high on engagement, research shows

When reading a newspaper, Canadians give it their full attention, compared to other media where attention may be fractured.  Newspapers...

Just released: 2012 Community Newspaper Revenue Report

Total advertising revenue for Canadian community newspapers in 2012 is $1,288,832,000 according to the latest Community Newspaper Revenue Report...

Newspapers account for $2.6 billion in advertising revenue in 2014

In 2014 total advertising spending from major reported media accounted for just over $12 billion. Internet advertising continues...

Millennials more trusting of digital ads: report

A new study shows that consumers tend to trust traditional advertising platforms more than digital ads. That trend, however,...

Readers of community newspapers look at auto ads

Printed newspapers are a key driver in the automotive decision-making process. Seven out of ten community newspaper readers report that...

Have You Heard? Newspapers are Engaging

Advertising is about more than awareness or exposure.  Effective advertising is about engagement. The most effective advertising campaigns engage consumers...

Snapshot 2011 shows the strength of community newspapers

Newspapers Canada has created a new two-page PDF showcasing the latest research on community newspaper readership, circulation, advertising, ownership...

Cyberpresse leads in web traffic

The latest results from comScore show that Cyberpresse experienced the largest increase in web traffic amongst all major Canadian...

Research: Truck category boosts five year growth in new vehicle sales

Statistics Canada has released new motor vehicle sales data for June 2015, for Canada and the provinces. This survey...