Vividata releases study of 40,000 Canadian consumers

Vividata, Canada’s authoritative, single source for print and digital audience measurement of magazines and newspapers, has released their latest survey...

Second quarter 2016 revenue report now available

Newspapers Canada reports quarterly on daily newspaper revenues in the following categories: print advertising, online and mobile advertising, and...

Vividata: 85% of Canadians read community newspapers

Based on the most recent Vividata research, more than eight out of ten Canadians in communities with a population...

Young adults prefer to consume their news in text: study

With the proliferation of digital technologies, young people are more likely than their elders to prefer reading the news,...

Vividata: Understanding exclusive newspaper readers

By: Sara Hill, Donald Williams, and Rahul Sethi President/CEO; Vice President and Research Director; and Insights Manager Vividata Too often brands and advertisers...

Printed community newspaper readers love local news

The printed community newspaper is by far the favourite source of local news and information in communities large and...

Newspapers by the Numbers 2016

Newspapers Canada has updated the popular Newspapers by the Numbers fact sheet with new research and industry facts from...

Vividata: Above average household incomes for newspaper readers

Research from the most recent Vividata study confirms that newspaper readers maintain higher than average household incomes, compared to...

Local online news consumption is on the rise among Canadians

More than two thirds of Canadians report regularly consuming news online according to a new study released by Media...

The transformation of print media

Digital technology is no longer the disruptive force in print media—it is the driving force that shapes content creation...