Newspaper media reach all target groups during COVID-19

Access to digital news platforms has only increased Canadians’ access to news content, particularly during the COVID-19 pandemic. In...

Q1 2015 Linage Report now available

The Q1 2015 linage report and Run of Press spreadsheet are now available online. There are 52 newspapers participating...

Domestic vacation travellers read newspapers

Newspapers Canada has produced a fact sheet highlighting domestic vacation travellers.  2016 could be the year of the Canadian...

Newspapers Canada releases daily newspaper revenue report for Q1 and Q2

Newspapers Canada reports quarterly on daily newspaper revenues in three categories: print advertising, online/mobile advertising and circulation. Revenue data...

Journalists didn’t love the Washington Post ad. Why not?

If you watched the Super Bowl this past weekend, you likely saw the Washington Post's high-profile TV ad, supporting...

Local information is the main reason for reading community newspapers

Nine in ten (89%) print readers read for local information including local news, editorial, sports, entertainment, events, crime features...

Research available: Shopping Habits of Rural vs. Urban Canadians

Newspapers Canada is proud to release its latest research on the purchasing habits of Canadian consumers. Media planners generally target...

Printed newspaper ads are the most trusted. Social media ads are the least trusted

Trust continues to be a key factor for advertising and printed newspapers top the list according to research from...

Even in fragmented world, daily newspapers reach nearly two out of three adults: research

Data from the 2022 Spring release of Vividata’s SCC study shows that just over 21 million Canadians (70%) read...

The importance of trusted news sources during an election: Vividata

This past summer, Vividata, in partnership with Kantar, released the Canadian Trust in News Study. This study examined how...