PMB and NADbank to collaborate on new study

The boards of the Print Measurement Bureau (PMB) and Newspaper Audience Databank (NADbank) have announced plans to work together...

The importance of trusted news sources during an election

This past summer, Vividata, in partnership with Kantar, released the Canadian Trust in News Study. This study examined how...

Local newspapers engage consumers

Local information is a key engagement measure for newspaper readers. Newspaper readers are actively looking for local information of...

New Research: Newspaper Media Drive Vehicle Sales

Newspapers Canada has launched new research highlighting the power of newspapers in print and digital in selling new vehicles...

Latest industry revenue report now available

News Media Canada is pleased to release the latest daily newspaper revenue numbers for Q1 2017. Revenue data is collected for print...

Newspaper brands reach more than 3 out of 5 adults across Canada, research shows

The Vividata Spring 2020 study release (April 29, 2020) confirms that 70% of Canadians read newspaper brand content in...

Canadians rank traditional media as top source for investment news and information

A recent study released by BMO InvestorLine shows that the majority of Canadians continue to rely on traditional news...

Printed newspaper ads are the most trusted. Social media ads are the least trusted

Trust continues to be a key factor for advertising and printed newspapers top the list according to research from...

Newspapers Canada releases Q4 revenue report for daily newspapers

Newspapers Canada reports quarterly on daily newspaper revenues in three categories: print, online and circulation. Despite a slowdown in...

Smartphone adoption 48% among mobile users aged 18-34

Almost half of Canadian mobile users aged 18 to 34 own a smartphone according to a new report released...