Research shows young adults read newspapers

Eight in 10 young adults aged 18 to 34-years-old read a newspaper brand each week according to a research study performed by Totum Research...

NADbank releases mid-year readership study for daily newspapers

Canadians continue to be avid readers of newspaper across multiple platforms according to the latest readership study released by Newspaper Audience Databank (NADbank). ...

Digital platforms continue to grow in popularity, new data shows

Canadians are increasingly turning to platforms and devices connected to the Internet for their video and audio content, according to the CRTC's 2017 Communications Monitoring...

New daily newspaper revenue report now available to members

Newspapers Canada reports quarterly on daily newspaper revenues in three categories: print, online and circulation. The 2011 Q3 revenue report shows that online advertising...

Canadians continue to flock to news and information websites: research

Based on the most recent blog post from Bryan Segal at Comscore, the News/Information category continues to dominate digital behaviour. The most recent data...

New research highlights the impact of advertising frequency

Newspapers Canada shares research on frequency--the number of times a newspaper ad should run for peak effectiveness. The good news is that the impact...

Vividata and Manifold Launch New Analytics Capabilities in Polaris Intelligence

Vividata, Canada’s leader in consumer and cross media research, and Manifold Data Mining have partnered to deliver market insights within Manifold’s newly updated Polaris Intelligence platform. Applying collaborative filtering...

Newspaper sites: 20 Tweetable Truths for 2011

Newspapers Canada has updated this promotional piece with 20 new facts showcasing newspaper site vitality in 140 characters or less. Use the data in...

The importance of trusted news sources during an election

This past summer, Vividata, in partnership with Kantar, released the Canadian Trust in News Study. This study examined how Canadians feel about their news...

Community newspaper readership stronger in smaller markets: Vividata

Data from Vividata’s most recent survey (Spring 2020) confirms that weekly readership of community newspapers is stronger in smaller markets (under 100,000 population). And as...