Canadians spending more time with media: eMarketer
As COVID-19 continues to disrupt the lives of Canadians, new research from eMarketer forecasts that people are choosing to...
Snapshot 2013 highlights the strength of community newspapers
Every week in Canada, more than 1,000 community newspapers circulate over 19 million copies in key metropolitan areas, rural...
Paid digital subscriptions continue to rise in 2020
Data from Zuora’s Subscription Economy Index retrieved from Poynter shows that subscriptions continue to rise in 2020. While this is good news for...
Slow journalism not the solution to news fatigue: research
‘Slow journalism’ or the consumption of news at a slower, more in-depth pace has become more popular over the...
Consumers are 50% more likely to engage with advertising encountered in a quality environment
The “Context matters” research study, from Newsworks in the United Kingdom, investigates the effect of context on brain responses...
Research available: Shopping Habits of Rural vs. Urban Canadians
Newspapers Canada is proud to release its latest research on the purchasing habits of Canadian consumers.
Media planners generally target...
Nielsen research finds six in ten adults globally trust newspaper ads
Nielsen’s 2015 Global Trust in Advertising Study finds that while there isn’t one simple rule for maximizing advertising effectiveness...
Newspapers Canada releases Q3 revenue data for daily newspapers
Daily newspaper revenues showed signs of improvement in the third quarter according to the latest data released by Newspapers...
Adults in households earning $100K+ are ‘strong readers’
Newspapers 24/7 research finds that over the course of a week 91% of adults in households with annual incomes over $100,000 read...
The mobile news audience is engaged, and prized among marketers, Vividata finds
The vast majority of adult Canadians (79 per cent) now own a smartphone. This is up from 60% in...