Frequency in newspapers works!

In order to effectively advertise a brand's message, advertisers need to reach consumers multiple times to build familiarity; this...

Newspaper media drive automotive sales

What media sources influence vehicle purchases in Canada? Vehicle advertisers want to know the facts about the market in Canada....

European study compares user experience on social media vs. traditional media

A new study from Amsterdam-based research institute SWOCC provides interesting insights on user experiences across eight of the most...

Daily newspapers grabbing attention of Millennials: Report

A new industry study reveals that newspapers reach more than three-quarters of millennials when measured on a weekly basis....

Q1 2016 Daily Newspaper Revenue Report released

Newspapers Canada reports quarterly on daily newspaper revenues in the following categories: print advertising, online and mobile advertising, and...
Vividata

Readership of daily newspapers remains strong: Vividata study

Vividata’s latest research results confirm consistent readership levels across all newspapers. Newspapers play an important part in Canadian lives,...

Snapshot 2016 Fact Sheet on community newspaper circulation

More than 1,000 community newspapers across Canada circulate almost 20 million copies each week. The majority of community newspaper...

Just released: Snapshot 2016 provides new data on community newspaper circulation

More than 1,000 community newspapers across Canada circulate almost 20 million copies each week. The majority of community newspaper...
Vividata

Newspaper readers skew male, over 35 years old, with higher household incomes

Data from the most recent Vividata survey confirms that 58% of Canadians read a print or digital newspaper yesterday....

ROI study shows newspapers triple ad campaign effectiveness

A new study from Newsworks in the U.K. shows that newspaper advertising increases overall return on investment by three...