New car buyers are dedicated newspaper readers

Recent research from Newspapers Canada shows that newspapers, in any format, are the most impactful medium at all stages...
Vividata

Cross-platform newspaper readership increased by more than 400 per cent

The most recent research from Vividata shows that readers of all ages are engaging with newspaper brands on multiple...

Canadians view newspaper websites as most prestigious media

Canadians consider daily newspaper websites to be the “most prestigious” media environment, according to a new consumer research study....

Statistics Canada releases retail trade data for April 2016

Following a 0.8% decline in March, retail sales rose 0.9% to $44.3 billion in April. Sales were up in 7 of 11 subsectors, representing 64% of total...
Vividata

Vividata: Young adults read newspapers

Newspapers reached more than half of young adults (52%) yesterday according to research from Vividata. Two thirds of them...

Community newspapers are engaging

Engagement is essential to advertising effectiveness. Newspapers are a “lean-in” medium where consumers are actively engaged, physically paying attention...

Business Decision Makers are dedicated newspaper readers across all platforms

Nine in ten (91%) Business Decision Makers (BDMs*) read newspaper content in print, on their desktop/laptop, on their phone...
Vividata

Vividata: Eight out of ten Millennials read daily newspapers

Millennials and adults age 35-49 are the strongest readers of digital newspaper content. Over the course of a week, 79%...

World Press Trends Report highlights

Audiences are contributing an increasing share of the total global newspaper revenue, according to the latest World Press Trends...

Community Newspaper Impact Report provides valuable readership insights for marketers

Earlier this year, Metroland Media enlisted BrandSpark International to conduct a large-scale research study on the community news industry...