Research: Social media leading source of distrust

Fake news is a key driver for Canadians losing trust in media and Facebook is considered the worst offender of fake news distribution by...

Trends lead to Innovation: What’s hot – Part 2

Trendwatching.com provides some ideas and insight into the world around us. These trends can be translated into viable ideas that will resonate with consumers....

Strength of Canadian Newspapers

Studies show that readership of print newspapers has grown over the past five years. Ad revenues for newspapers are also strong: up 3% in...

Consumers say a quality digital ad environment is even more important...

Recent neuro-insight research from Integral Ad Science in the on consumer ad perception finds that people’s reactions to digital advertising are dramatically different based...

Reading printed newspaper the greener choice in Europe

According to a recent KTH Centre report, reading an online newspaper for 30 minutes is more harmful to the environment than reading a printed...

Research supports argument that ‘context is king’

Research from the UK association, Newsworks, finds that ads in quality editorial environments are more effective. Newsworks has commissioned various studies that examine the impact of...

Over half of Canadians say it’s too hard to access government...

Six in ten Canadians believe that the federal government has made it “deliberately and unnecessarily difficult for journalists and citizens to get information,” according...

Pew releases 2014 State of the News Media report

The Pew Research Center has released its 11th annual State of the News Media report. The U.S. research report examines shifting industry trends across...

Nielsen: Shoppers still like print

A new Nielsen research study reports that 90% of American shoppers still want print, more than 70% want email and traditional websites, and about...

What drives purchase intent? Looking to grocery buyers for answers

New research conducted by NewsMediaWorks, based in Australia, has examined factors that drive the intent by purchases when consumers shop for groceries. The headline finding from...