New study shows how Canadians engage with flyers

In October 2012, the Flyer Distribution Standards Association (FDSA) undertook a national research study, in partnership with Newspapers Canada,...

Promising business models for newsletters

As more and more media organizations turn to email newsletters as a way of distributing their content, publishers are...

New report indicates ‘unusual’ trend among Canadian internet users

A new study shows internet use increases among groups of older Canadians, though smartphones seem to have remained the...

New fact sheet: The Strength of Canadian Newspapers

The latest research shows that Canadians love newspapers and are reading news media six times a day across multiple...

Research: StatCan reports 2014 TV airtime sales down

Statistics Canada has released the 2014 Television Broadcasting data, reporting that advertising sales fell 0.8%, continuing the decline from...

Google and Facebook dominate Canadian digital advertising

The latest research from the Canadian Media Concentration Research Project (CMCRP) confirms that Google and Facebook receive 42 cents...

Trust in printed newspapers stays consistent during pandemic

The Proof Strategies CanTrust Index 2021 report was released earlier this month. The CanTrust Index is one of the...

The two biggest advertising categories in Canada trade places, research shows

A new study reveals that shifts caused by COVID-19 has meant 'consumer packaged goods' (CPG) have overtaken 'automotive' as...

Ad recall stronger in premium news media: research

Advertisements placed in so-called 'premium' news media have a higher rate of recall among consumers, a new study finds. Newsworks...

Media shifts that will prevail in 2021

2020 was a very unpredictable year for all, including the media industry, and there have been a multitude of...