Strength of Canadian Newspapers

Studies show that readership of print newspapers has grown over the past five years. Ad revenues for newspapers are also strong: up 3% in...

Pew releases 2014 State of the News Media report

The Pew Research Center has released its 11th annual State of the News Media report. The U.S. research report examines shifting industry trends across...

Nielsen: Shoppers still like print

A new Nielsen research study reports that 90% of American shoppers still want print, more than 70% want email and traditional websites, and about...

StatCan reports 2014 retail sales highest since 2010

Statistics Canada released an article titled Retail: The Year 2014 in Review on August 4. The article highlights a 4.6% retail growth in 2014,...

Snapshot of Canadian Internet users

More than 8 out of 10 Canadians accessed the internet on a regular basis in 2009 – according to the data released by Statistics...

The importance of trusted news sources during an election

This past summer, Vividata, in partnership with Kantar, released the Canadian Trust in News Study. This study examined how Canadians feel about their news...

Research supports argument that ‘context is king’

Research from the UK association, Newsworks, finds that ads in quality editorial environments are more effective. Newsworks has commissioned various studies that examine the impact of...

UK research finds that image-based ads outperform price based ads

Updated research from Newsworks in the UK examines the differences between price-based ads and image-based ads in print newspapers in a recent study using data from RAMetrics. ...

CCAB Newspaper Audience Data – Quarter Ended June 2019

CCAB, the Canadian division of global assurance provider BPA Worldwide, has released daily and community newspaper audience data that covers the three-month period ended...

Quality news sites get ‘halo effect’ on ad viewability

The World Media Group claims the research shows advertising on "quality journalism" sites has had a "halo effect" as consumers have been gravitating towards...