Community Newspaper Impact Report provides valuable readership insights for marketers

Earlier this year, Metroland Media enlisted BrandSpark International to conduct a large-scale research study on the community news industry...

Community newspapers are the original social media

Community newspaper readers across Canada have always looked in their printed papers to find out about births and deaths,...

DesRosiers releases May 2016 Canadian Vehicle Sales Data

For the first month since December 2015, light vehicle sales in Canada dropped when looking at year-over-year comparisons. The...
Vividata

Vividata: Daily newspaper brands still reach 8 out of 10 Canadians

Vividata’s latest study confirms that Canadians love reading. Eight out of ten Canadians are reached by daily newspapers, in...
Vividata

Vividata: Community newspaper readership increases with age

Data from the latest Vividata readership study confirms that community newspaper readership is stronger in smaller markets and increases...

Research: Annual Circulation Report

Newspapers Canada has released the annual Daily Newspaper Circulation Report for 2015. In 2015, Canada's daily newspaper circulation (paid...

Nielsen research finds six in ten adults globally trust newspaper ads

Nielsen’s 2015 Global Trust in Advertising Study finds that while there isn’t one simple rule for maximizing advertising effectiveness...
Vividata

Vividata: Most explosive readership growth is on digital

Canadians love to read, but the way in which they read is changing.  The most recent Vividata fieldwork reported...

New automotive research from Newspapers Canada

Vehicle advertisers need to know the facts about the market in Canada. To provide this necessary insight, Newspapers Canada...
Vividata

Vividata: Canadians are reading digital newspapers

The most recent release from Vividata finds that more than 6.3 million Canadians are reading digital newspapers. And 71%...