Community Newspapers Drive Results

Printed community newspaper readers are engaged with newspaper content across all platforms. The Community Newspapers Drive Results 2016 research...

Media shifts that will prevail in 2021

2020 was a very unpredictable year for all, including the media industry, and there have been a multitude of...

Newspapers played an important role in examining anti-terror legislation

Canada’s three major daily newspapers played an important role in scrutinizing the government’s anti-terror legislation according to new research...

Research shows that local information attracts community newspaper readers

Research continues to confirm that community newspaper readers are reading for local content like news, editorial, sports, events, entertainment...

Newspapers are a trusted COVID-19 news source for those under 35

Since the beginning of the pandemic, 77% of people under 35 years of age have become more aware of...

Newspapers reach 7 out of 10 Canadians, survey finds

The latest results from Vividata’s Study of the Canadian Consumer (SCC) confirm that nearly 22 million Canadian adults (70%)...

Linage subscription packages deliver latest industry trends and insights

Each month, newspapers from across Canada contribute confidential data about their advertising volumes to the Newspapers Canada Linage system....

Study finds social media users not interested in buying

Recent research from eMarketer demonstrates how Facebook users engage with ads. One key finding: many consumers just aren’t interesting...

Vividata’s releases Canadian consumer survey

Vividata, Canada’s leading media and consumer research firm, today released their latest survey results. In field from July 2018...

Boomers and Pre-Boomers more likely to access digital newspaper content directly

Vividata’s Fall 2021 survey results provides insight into how different generations access digital newspaper content. Adults older than 55...