Research: Two-thirds of Canadians want to see government advertising in newspapers

Research from early 2019 confirms that Canadians believe newspapers (in print or digital formats) are the most appropriate media for government advertising at the...

Strength of Canadian Newspapers

Studies show that readership of print newspapers has grown over the past five years. Ad revenues for newspapers are also strong: up 3% in...

What drives purchase intent? Looking to grocery buyers for answers

New research conducted by NewsMediaWorks, based in Australia, has examined factors that drive the intent by purchases when consumers shop for groceries. The headline finding from...

Reading printed newspaper the greener choice in Europe

According to a recent KTH Centre report, reading an online newspaper for 30 minutes is more harmful to the environment than reading a printed...

Research supports argument that ‘context is king’

Research from the UK association, Newsworks, finds that ads in quality editorial environments are more effective. Newsworks has commissioned various studies that examine the impact of...

Study reveals that Quebecers have positive feelings towards journalists and news...

A new study undertaken by researchers at the University of Laval and the University of Quebec à Montreal reveals strong levels of trust in...

Over half of Canadians say it’s too hard to access government...

Six in ten Canadians believe that the federal government has made it “deliberately and unnecessarily difficult for journalists and citizens to get information,” according...

Trends lead to Innovation: What’s hot – Part 2

Trendwatching.com provides some ideas and insight into the world around us. These trends can be translated into viable ideas that will resonate with consumers....

Pew releases 2014 State of the News Media report

The Pew Research Center has released its 11th annual State of the News Media report. The U.S. research report examines shifting industry trends across...

Quality news sites get ‘halo effect’ on ad viewability

The World Media Group claims the research shows advertising on "quality journalism" sites has had a "halo effect" as consumers have been gravitating towards...