Research shows Canadians trust print and digital newspaper ads
Trust continues to be a key factor for advertising and newspapers top the list according to research from December...
What drives purchase intent? Looking to grocery buyers for answers
New research conducted by NewsMediaWorks, based in Australia, has examined factors that drive the intent by purchases when consumers shop...
Millennials prefer reading newspapers on their smartphone
The latest study from Vividata confirms that Canadians are reading newspapers in both print and digital formats. Readers of...
Infographic on Auto Research
Newspapers Canada has prepared an easy-to-understand summary of the latest Automotive Research. The infographic is designed as a brief...
Puzzles, games and online quizzes boost engagement, research shows
If you are looking for a way to increase reader engagement and further interactions with your readers, consider polls,...
Vividata’s 2017 Q3 study is now available
Vividata, (vividata.ca) Canada’s authoritative source for insights into cross-media and consumer behaviour, today released their latest results, which surveyed...
Newspapers played an important role in examining anti-terror legislation
Canada’s three major daily newspapers played an important role in scrutinizing the government’s anti-terror legislation according to new research...
CCNA releases new data on community newspaper advertising revenue
Total advertising revenue for Canadian community newspapers in 2009 was $1.19 billion according to the latest year-end report commissioned...
Vividata: 85% of Canadians read community newspapers
Based on the most recent Vividata research, more than eight out of ten Canadians in communities with a population...
New Vividata readership study to be released next week
This coming Wednesday, February 9th, Vividata will release its latest readership study to all members in good standing. The...