TV ad spending expected to lose share
According to new research, ‘cord-cutting’ in the Canadian traditional TV service market accelerated significantly in the first half of...
Updated: 20 Tweetable Truths about Newspapers
This newly updated PDF piece provides 20 facts that showcase newspaper vitality in 140 characters or less. Next week,...
Brands turn to newspapers in times of crisis
When a well-established brand experiences a moment of scrutiny - what does it do?
In the recent cases of Oxfam,...
Media buyers should focus on diversifying their media mix in 2022
After experiencing several high-profile interruptions in recent months, diversifying media platforms should a topic on the minds of many...
Traditional advertising to increase in 2020 and beyond
Consumers are increasingly turning to traditional media platforms for news and information, rather than social media news sources. TV...
Advertising during a crisis
Advertising during a crisis brings up many questions related to the news environment. Research from the IAB proves that...
OCNA launches new Digital Media Study for community newspapers
The Ontario Community Newspapers Association (OCNA) has released a new Digital Media Study concerned with community newspaper publishing in Canada...
Mobile video set to overtake desktop in Canada: Zenith
By 2021, the average person will spend 100 minutes per day watching online video, a new report finds.Â
That’s up...
Canadians are engaged by news media brands
News media, no matter the frequency of publication or platform reach 88% of Canadians weekly. Local news media engage...
National NewsMedia Council releases new best practice guidelines for reporting on police and minor...
The National NewsMedia Council (NNC) announced earlier this week that it has released its latest best practice guidelines for...