European study compares user experience on social media vs. traditional media
A new study from Amsterdam-based research institute SWOCC provides interesting insights on user experiences across eight of the most...
Snapshot 2015 confirms increase in community newspaper circulation
As of June 2015 there are 1,083 community newspapers in Canada and more than 1,180 editions. Community newspapers publish...
Local newspapers engage consumers
Local information is a key engagement measure for newspaper readers. Newspaper readers are actively looking for local information of...
Now is the time to continue brand building: research
Advertising in tough economic times and slowdowns may seem counter intuitive, but those that pull their advertising in the...
CJFE releases annual Review of Free Expression in Canada
Canadian Journalists for Free Expression has released its fifth annual Review of Free Expression in Canada. The 48-page document...
ROI study shows newspapers triple ad campaign effectiveness
A new study from Newsworks in the U.K. shows that newspaper advertising increases overall return on investment by three...
News media advertisements are the most trusted
During the COVID-19 pandemic, Canadians have been starved for trusted news that they can rely on, and many have...
Research summary: Newspaper Readers—Embracers
Newspapers Canada has just launched new research highlighting how, when and what information is sourced from Canadian newspaper brands...
Younger Canadians read newspapers, almost as much as Boomers
When asked about their newspaper reading habits Millennials confirm their preference for reading newspaper content on their phones.
About 88%...
The Power of Printed Newspapers: A study from the Alberta Weekly Newspapers Association
Media habits differ between major urban centres and non-urban communities, and this is no different in Alberta. In July 2018...