Canadians like, but don’t trust, social media for news, according to new poll
A new poll commissioned by The Canadian Journalism Foundation and conducted by Maru/Matchbox shows that while social media is a top news source...
Business Decision Makers are dedicated newspaper readers across all platforms
Nine in ten (91%) Business Decision Makers (BDMs*) read newspaper content in print, on their desktop/laptop, on their phone...
Vehicle ads in newspapers get read
New research from News Media Canada on the role of newspapers in the automotive path-to-purchase finds that printed community...
New fact sheet: The Strength of Canadian Newspapers
The latest research shows that Canadians love newspapers and are reading news media six times a day across multiple...
One screen is not enough, research shows
Between working on a computer, relaxing in front of the TV and using our smartphones whenever we have a...
Research available: Shopping Habits of Rural vs. Urban Canadians
Newspapers Canada is proud to release its latest research on the purchasing habits of Canadian consumers.
Media planners generally target...
Traditional media still most trusted
Based on recently released data from the 2017 Reuters Institute Digital News Report, Canadians still consider traditional media or their...
Budget 2021’s digital service tax explained
In the 2020 Fall Economic Statement the Liberal government promised to introduce a digital services tax by January 1,...
Canada’s aging population could result in opportunities for small and medium sized businesses
An aging population means changes to our economy and opportunities for businesses, including newspapers. Consumption patterns change with age...
Mobile video set to overtake desktop in Canada: Zenith
By 2021, the average person will spend 100 minutes per day watching online video, a new report finds.Â
That’s up...