CCNA's Intustry Promotion Working Group (IPWG) will be attending Strategy Magazine's Maximizing Media conference this September.
Running from Sept. 20-1 at the Sheraton Centre in Toronto, the conference promises to "stimulate discussion, debate, and give you tools and insights to arm you in understanding how to reach your consumer, and how they really interact with media now, and in the future."
The conference features Michael Adams, president of Environics Research Group as the key speaker. It also includes speakers such as Terry Sheeny, chair of Starcom MediaVest Group, Nick Bishop, vice president of consumer connections for Coca-Cola Marketing Worldwide, and Stacy Jolna, chief programming officer and vice president of TiVo Entertainment Group.
The IPWG will be promoting ComBase, the principal readership research conducted on behalf of the community newspaper industry in Canada, through a booth at the conference.
More information about the conference can be found at www.strategymag.com/maximizingmedia .