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Business News as an Everyday Beat (webinar)
March 9 @ 2:00 PM - 3:00 PM
Business news has gained greater prominence since the onset of COVID-19 and its impact on the economy and employment. The effects of the pandemic necessarily resulted in a range of stories focusing on our worksites – the places we earn a paycheck as employees and purchase products and services as consumers.
Business news certainly deserves extra attention during these extraordinary times. At the same time, this is a great opportunity to explore everyday business coverage during ordinary times, too.
Newspapers often are on the defense when it comes to business news: If they grant a story for one business story, are they opening the floodgates? How can they say “yes” to one request and “no” to another? My session provides some practical guidelines and ideas for news and advertising departments alike – to help the two departments be aligned on what is news and what is an ad, and to help them develop a plan for broader business coverage, which I believe can lead to increased ad revenue.
Presenter: Jim Pumarlo, newsroom trainer
Register by March 6Click here for online registration
Cost: $35; $45 USD after deadline (March 6)
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