Join us online for a webinar highlighting the power of community newspapers with recently released data from News Media Canada. The Community Newspapers Drive Results 2017 study profiles community newspaper readers in Canada, explores engagement with printed and digital community newspapers and highlights the key role newspapers play in the automotive path-to-purchase.
Community newspaper readers access content across multiple platforms and read primarily for local information, in addition to advertising. In fact, community newspaper readers respond to advertising by taking action. And when it comes to automotive advertising the majority of readers actually read the ads in the printed newspaper, compared to those that actively block or avoid ads online.
This follow up study surveyed more than 2,400 Canadians across the country in December 2016 with funding from the Department of Canadian Heritage.
WHO SHOULD ATTEND?
Recommended for publishers and advertising sales and marketing directors, managers and personnel. Open to all levels in all departments.
Kelly Levson, Director of Marketing and Research, News Media Canada
Contact Tina Ongkeko at firstname.lastname@example.org.
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