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Inland Press Association Webinar: Revenue Diversification: A Case Study and Discussion of Commercial Content
23 September 2015 @ 11:30 AM - 12:30 PM$15
With Michael Moses, Director of Marketing and Digital Strategy, The Day, New London, Conn.
Click here to register. Members of Newspapers Canada (CNA or CCNA) are eligible for a discounted rate of $15 per webinar. When registering, ensure you indicate your membership in the Association field.
In late 2013 The Day developed a plan to build out its Marketing Division for the purpose of creating sponsored content opportunities. Webinar leader Michael Moses will review how the newspaper developed policies and procedures to ensure 100% transparency for our readers, hired professional journalists and designers, and committed to produce quality, engaging, and profitable content.
With the team expanded in 2015, the Marketing Division now publishes two weekly titles, sponsored features throughout our legacy products and online, and more than 25 Sunday magazines. The revenues associated with these various platforms will exceed $1.6 million in 2015.
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