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Inland Press Webinar: Calkins Real Estate Initiative: How Does a Half Million in Revenue Sound?

7 December 2016 @ 2:00 PM - 2:30 PM

What’s a newspaper to do when a changing media environment slashes its real estate advertising revenue? For Calkins Media, the solution was to get into the real estate business itself.

This webinar provides an in-depth look at the development of Calkin’s innovative real estate company, SWC Properties. In just three years, SWC Properties has grown to four offices—with annual revenue of $1 million and a 22% profit margin. Learn how Calkins turned real estate accounts that were spending just $2,000 into $30,000 to $40,000 advertisers.

Presenters: Bob Pinarski , Publisher, Herald Standard, Uniontown, Pa and Scott Cavinee, Broker, SWC Properties

Newspapers Canada Members receive a discounted rate of $15 per webinar.

Details

Date:
7 December 2016
Time:
2:00 PM - 2:30 PM
Event Category:
Event Tags:
http://www.inlandpress.org/stories/calkins-real-estate-initiative-how-does-a-half-million-in-revenue-sound,8110

 


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