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Inland Press Webinar: Calkins Real Estate Initiative: How Does a Half Million in Revenue Sound?
7 December 2016 @ 2:00 PM - 2:30 PM
What’s a newspaper to do when a changing media environment slashes its real estate advertising revenue? For Calkins Media, the solution was to get into the real estate business itself.
This webinar provides an in-depth look at the development of Calkin’s innovative real estate company, SWC Properties. In just three years, SWC Properties has grown to four offices—with annual revenue of $1 million and a 22% profit margin. Learn how Calkins turned real estate accounts that were spending just $2,000 into $30,000 to $40,000 advertisers.
Presenters: Bob Pinarski , Publisher, Herald Standard, Uniontown, Pa and Scott Cavinee, Broker, SWC Properties
Newspapers Canada Members receive a discounted rate of $15 per webinar.
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