Research shows our audience is spending more time online than with any other media—and much of that time on mobile is spent in apps. This is the classic “tipping point” that should shine a very bright spotlight on the need for an app. Topics include the rise of ad blockers, why 85% of people prefer an app over a mobile site, how base functionality is much better in an app and how an app can be more “sticky” within a community that a mobile site.
With Penny Merian, Chief Marketing Officer of HubCiti, and Nelson Clyde,President of T.B. Butler Publishing Co. Inc. and Publisher of the Tyler Morning Telegraph
$15 US for Newspapers Canada members. When registering, select “Newspapers Canada” as your co-sponsoring association.
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