This presentation will examine disruptive business models for the publishing industry based on the popular book What Would Google Do by Jeff Jarvis, offering innovative ideas and examining case studies that will help attendees embrace the new social, local, mobile world to help them transform their businesses for the future. The presentation will review the impact of the Internet and social media on news gathering, media consumption and marketing and offer recommendations for developing deeper relationships with their audience while gaining more revenue.
With Shannon Kinney, Founder and Client Success Officer, Dream Local Digital
$15 US for Newspapers Canada members. When registering, select “Newspapers Canada” as your co-sponsoring association.
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