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LMA: From Here to $72 Billion: What will drive mobile advertising over the next half decade?

28 February 2017 @ 3:00 PM - 3:20 PM


How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? And where will localized ad tactics play a part? These are questions Mike Boland has been tackling over the past few months for a recently published report. Among the $72 billion projected for U.S. mobile ads in 2021, search will continue to hold the leading share, but it will be slowly overtaken by native social advertising (i.e. Facebook News Feed Ads). That and several other factors driving U.S. mobile ad spending will be broken down during our webinar.

Presenter: Michael Boland, Chief Analyst, BIA/Kelsey

Newspapers Canada members are entitled to the Media Association Partner rate of $29 US. When registering, select “Media Association Partner” as your rate.


28 February 2017
3:00 PM - 3:20 PM
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