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LMA Virtual Conference: Leveraging Facebook to Grow Your Email Database

11 July 2017 @ 1:00 PM - 1:30 PM

Digital Content Day

Facebook recently made a CTA (call to action) tool available via Instant Articles to help publishers convert readers to email subscribers. The early adopters are reporting very good results. One mid-size daily newspaper in Virginia is getting 175 to 200 email subscribers per week for their food newsletter as an example. In this 30-minute session, we’ll look at two media case studies. We’ll also walk through how to set this up.

Presenter: Erica Smith, Online Editor and Director of Digital Strategy, The Virginian-Pilot/PilotOnline.com (others to be announced)

Fee: $29 U.S. for News Media Canada members (select Media Association Member rate)


Do you wish to add an upcoming industry event to our calendar? Please send details to: / Vous aimeriez inscrire une activité à venir à notre calendrier? Veuillez envoyer tous les détails à : services@newsmediacanada.ca