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Local Media Association Webinar: The Opportunity in Localizing National Brands

16 February 2016 @ 3:00 PM - 3:30 PM

Click here to register. Members of Newspapers Canada (CNA or CCNA) are eligible for a discounted rate of $29 per webinar. (Regular $59)

BIA/Kelsey’s latest forecast projects total U.S. advertising targeting local audiences will exceed $146B. Over 40% of this total will be spent by national brands to localize their campaigns. We predict this will grow at a 4.6% CAGR from $61.2B in 2016 to $73.2B by 2020. The stakes are rising for those who don’t understand how to localize brands. Local marketing can be challenging for brands but deliver dividends for those who do it well. (The BIA/Kelsey BRANDS conference is  in New York on March 22nd. LMA members receive $100 off the registration price.)

rick ducey

Presenter: Rick Ducey, Managing Director, BIA/Kelsey


16 February 2016
3:00 PM - 3:30 PM
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