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Local Media: Case Study: Launching a Digital Agency in a Small Market
4 August 2016 @ 3:00 PM - 3:30 PM$29.00
Think digital agencies only work for large companies in large markets? Think again. In this webinar we’ll feature a case study from WPSD in Paducah, Kentucky. Sara Droke will share their launch strategy (over a year ago now), lessons learned and where they are having the most success. LMA’s Jack Zavoral who assisted with the launch on the sales side will accompany her. He’ll talk about the sales process and how they are packaging for success.
Presenters: Jack Zavoral, Director of Broadcast Services, LMA & Sara Droke, Agency Director at Amplified 408 and Director of Emerging Media, WPSD Local 6
Newspapers Canada members are entitled to the Media Association Partner rate of $29 US. When registering, select “Media Association Partner” as your rate.
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