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Money Beyond Money
28 March 2019 @ 2:00 PM - 3:00 PM
Finding new revenue streams, the real money beyond the “marketing budget”, in an industry undergoing rapid disruption can seem overwhelming. This insightful webinar will demystify the traditional sales process from selling print and digital to non-traditional in your local market.
The presenter will provide tips and ready-for-market ideas that you can implement in your weekly or daily immediately from the perspective of a fundraiser. Hint: It isn’t about selling – it’s about helping businesses and decision makers follow their own interests, express their values and advance their own aspirations. To grow your newspaper’s market share and capture unbudgeted dollars, your work is about emotional fulfillment.
In the words of the 1930s communications guru Dale Carnegie, “You’ll have more fun and success when you stop trying to get what you want and start helping other people get what they want.”
Midland Care Connection
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