Journalism veteran and innovator Jim Brady shares an update on the strategies and successes of Billy Penn, a local media operation targeting millennials in the Philadelphia area. A mix of original and curated content with a heavy focus on civic engagement and events, Billy Penn is now three years old and part of Spirited Media, which also operates The Incline in Pittsburgh and Denverite in Denver. Jim will share how the sites are doing, what he has learned and why he thinks this mix of strategies is the right one for local publishers.
Presenter: Jim Brady, CEO & Founder, Spirited Media
$29 US for Media Association Members – select ‘Media Association Partner’ as your member type.
Click here to register: http://www.localmedia.org/product/3-years-later-further-adventures-billy-penn/
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