Programmatic advertising demystified

If the digital advertising you’re selling is restricted to your own newspaper’s Web site, then likely there are now ad agencies and local media companies who are offering your current and prospective advertisers a different kind of online advertising. It’s called programmatic advertising, and it can reach the exact audience a business is targeting—on virtually […]

Ad Club of Toronto hosting virtual Newspaper Day

For this upcoming Newspaper Day, moderated by John Tory, publishers will be discussing how they can work in partnership with Local Businesses in the re-opening of the economy and support them in 2021.  Register by clicking here.

ISWNE 2021 conference

International Society of Weekly Newspaper Editors is hosting a virtual conference from July 14-16, 2021. All sessions will be held online. July 14th's session will deal with legal issues, such as removing stories from archives, journalists arrests, etc. July 15th's session will focus on editorials, opinion pages, and more. July 16th's session will focus on […]

Effective advertising for a small business budget

In this webinar, you will learn how to make the most out of the small budgets that some of your clients may have. Especially after a pandemic year, consumers need to be connected with in ways that are veering from the traditional communication channels. AdCellerant will be presenting on what tactics generate results for specific […]

Winning digital strategies in key verticals

In this webinar, AdCellerant presents on key verticals to go after to drive success with O&O and digital media. AdCellerant will be bringing tribal knowledge from their publisher-partners on how to set yourselves up for a successful Q4 and 2022, how to create and execute on the right product mix based on your clients' objectives, […]

Mastering the Top 10 critical sales questions

We all know we need to ask questions to understand our client's goals, but what are the best questions to ask? What questions make clients mad? What questions do Millennials hate? What questions are over-used and a waste of the clients' time? Ryan Dohrn, who is a top motivational speaker that won an Emmy for […]

Mastering the top 10 critical sales questions

We all know we need to ask questions to understand our client's goals, but what are the best questions to ask? What questions make clients mad? What questions do Millennials hate? What questions are over-used and a waste of the clients' time? Ryan Dohrn of Brain Swell Media will break down the 10 critical questions […]

Be a Millennial magnet: How to attract, retain and engage the Millennial workforce

Recently, the Millennial generation took the stage as the largest generation in the U.S. workforce and that calls for the need to implement effective Millennial retention strategies. Millennials (Generation Y), born between 1981 to 2000, are your current and future leaders and this entitlement among Millennials is all set to bring tremendous changes, innovations, and […]

Optimizing obituaries to drive traffic and increase revenue

On January 19th at 12-noon (ET) join media professionals and publishers with more than 25 years of experience to learn how obituaries drive digital traffic, ensure reader engagement, and increase revenue. Register below for this 1-hour FREE broadcast that  will show you how to: Reduce strain on front-line employees and increase productivity Increase passive revenue […]

Easy Upselling Strategies with Digital Sales

In this webinar, AdCellerant explains how publishing companies are upselling advertisers and complementing their campaigns with relevant banner ads that are highly targeted, reaching specified groups, locations and demographics with certain online behavioral interests and patterns. We’re going to learn about why programmatic display is the foundation of any digital campaign, easy upselling strategies for […]

 


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