LMA R&D Webinar: 3 Fresh Ideas to Market and Monetize Your News Media Brand

News media brands face competitors of all shapes and sizes, complicated issues such as fake news and ad fraud, and connecting with readers across print and digital channels. So how can local media companies market and monetize their brands in today’s complex and uncertain media landscape? During the session, you will learn: What advertisers are […]

LMA Webinar: Chief Content Club Overview (FREE!)

Join Local Media Association's new Chief Content Officer David Arkin on this informational webinar outlining our new Chief Content Club. This innovative club will be made up of chief content and audience development executives and meet by video on a monthly basis to share with your peers’ information, ideas, solutions, and problems. Find out more […]

LMA Webinar: Chief Content Club Overview (FREE!)

Join Local Media Association's new Chief Content Officer David Arkin on this informational webinar outlining our new Chief Content Club. This innovative club will be made up of chief content and audience development executives and meet by video on a monthly basis to share with your peers’ information, ideas, solutions, and problems. Find out more […]

LMA Virtual Conference: Google Is Making the News a Top Priority

Content Day Google has stated that news is one of the top six OKR goals companywide. As digital consumption of news continues to change, they are striving to support the change, assist with data-driven journalism and find opportunities to use their assets to facilitate storytelling. Google’s mission is to drive digital sustainability for news organizations […]

LMA Virtual Conference: 2017 Innovation Mission Top Takeaways

Innovation Day Expect the unexpected when LMA President Nancy Lane shares some of the top takeaways from the 8th annual Innovation Mission. Major change is on the horizon when it comes to media transformation. Good-bye banner ads and pop ups; hello newsfeed style layouts and new/beautiful ad formats. Revenue diversification beyond digital is also a […]

Free Webinar: Security Training for Newspapers

Friday, August 10, 2018 | 1:00 PM CDT / 2:00 PM EDT Recent tragedies across the U.S.A. have shown that active shootings are a really real and deadly threat for all business and communities. Regardless of the business or community activity, employees, students and everyday citizens have fallen victim to these attacks that often occur […]

Pendulum Swing: Emerging Trends in Consumer Revenue and Audience Development

Tuesday, August 14, 2018 | 2:00 PM CDT / 3:00 PM EDT For local media companies of all shapes and sizes, revenue diversification isn’t just a nice-to-have — it’s a must! That means unlocking new sources of revenue, namely direct-to-consumer. But publishers need a defined strategy and a genuine set of value propositions to truly […]

50 MORE Ideas in 50 Minutes

This webinar will offer up creative ideas you can start working on in your newsroom immediately. This will be fast-paced, and will include references to the original stories as well as some great techniques to help you and can execute these stories in newsrooms of all sizes. Presenters: Tim Schmitt & Zack Kucharski GateHouse Media […]

Webinar: Media Generational Strategies: What Drives Your Consumers

Thursday, April 18, 2019 1:00pm-2:00pm CST / 2:00pm-3:00pm EDT Can your products hit a bulls-eye with each generation you choose to target: Millennials, GenX, Boomers, Silents? How is generational strategy different from demographic strategy? In this webinar, we will discuss two fundamental truths to explain the dramatic differences among the generations and the need for all […]

 


Do you wish to add an upcoming industry event to our calendar? Please send details to: / Vous aimeriez inscrire une activité à venir à notre calendrier? Veuillez envoyer tous les détails à : services@newsmediacanada.ca