LMA Virtual Conference: Top 5 Audience Challenges

Innovation Day The Engaging News Project at the University of Texas has a stated mission to “provide news organizations with research-based techniques for engaging digital audiences in commercially viable and democratically beneficial ways.” They have partnered with media companies such as McClatchy and Texas Tribune on research initiatives. Their director will present on their latest […]

Webinar: Multi-Dimensional Audience Growth: Why Your Future is Dependent on It

Revenue follows Audiences. “Audiences” are not defined in terms of people—but in terms of identifiable, targetable and monetizable consumer personas. This implies that audiences are grown across multiple dimensions. Those dimensions include the volume of targetable consumers, the knowledge associated with each one of those consumers and the channels by which communications are distributed to […]

Pendulum Swing: Emerging Trends in Consumer Revenue and Audience Development

Tuesday, August 14, 2018 | 2:00 PM CDT / 3:00 PM EDT For local media companies of all shapes and sizes, revenue diversification isn’t just a nice-to-have — it’s a must! That means unlocking new sources of revenue, namely direct-to-consumer. But publishers need a defined strategy and a genuine set of value propositions to truly […]

Webinar: Newsroom Safety & Security

Since the Capital Gazette shooting in June 2018, newsroom employees have wondered if they are safe in their workplace. We’ll go over personal safety tips and security information to ensure you’re informed. Presenter: Jean Hodges, GateHouse Media

Around The Newspaper Legal World in 60 Minutes

In this webinar, Michael Zinser will cover the following 3 topics: • Newsroom Union Organizing – Newsrooms have been organized at many newspapers, large and small, including The Missoula (Montana) Independent, Casper (Wyoming) Star-Tribune, The Columbian (Vancouver, WA), Chicago Tribune, Omaha World Herald, and others. Michael will examine the causes of these unionizing efforts and […]

From Influence to Impact: Crisis Leadership for Today and Tomorrow

Presented by Mark Levy, president and co-founder, Revenue Development Resources Inc. For the better part of four decades, Mark Levy has trained sales and media managers to become the leadership needed to prepare for “the next perfect storm.” Now that the perfect storm — the coronavirus pandemic and its destruction — has arrived, this webinar on […]

Leading Your Team Through Disruptive Change

How do leaders get the productive and creative best from employees during today's unpredictable world of change? What is required of you? What insights and practices do you need to commit to? This 60-minute webinar will show you: 1. How leaders need to think and talk about the many forms of disruption touching our businesses, […]

Member Webinar: New Business Innovation opportunities for print and digital community news media

Free webinar for News Media Canada members David Harkness, Manager of the Business Innovation component of the Canada Periodical Fund (CPF) at Canadian Heritage, will be discussing new project-related opportunities for community newspapers at the CPF. He will be joined by Colin Parent, A/Head, Project Administration, CPF. The Business Innovation component provides financial assistance to […]

2022: The year of employment advertising

Hiring is everywhere. Some papers have pages and pages of employment ads, most do not. Learn the secret steps of owning your fair share of this market again. Erase 100 years of how it has been done and start doing what must be done to grow revenue and create an atmosphere where the biggest employers […]

Webinar: Winning The Talent War

Have you ever struggled to recruit the right person for your team? And if you were able to find them, was it even more difficult to keep them? More than ever before, talent is in peak demand and companies are having to completely change the way they view human capital in order to stay competitive. […]



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