Keeping Subscribers Happy

Research has shown that subscribers that feel like they are part of a membership program are 48% more likely to retain. The Providence Journal has started a few subscriber-only efforts that everyone can do to help make their subscribers feel like they are a part of something. Summer Moore of GateHouse Media leads you through […]

Let’s Talk Recruitment Marketing

From building a more effective job profile and job posting, learn how to reach your ideal candidates. Learn how to write descriptions to entice potential new hires and drum up […]

Best Practices for Public Notice

Public notices have an historically important role of informing the public. They’ve also become the most important single source of classified revenue for many newspapers. But there’s no category of […]

2022: The year of employment advertising

Hiring is everywhere. Some papers have pages and pages of employment ads, most do not. Learn the secret steps of owning your fair share of this market again. Erase 100 […]

Ad Club of Toronto Media Day

On Wednesday June 29, the Ad Club of Toronto will be hosting a discussion about how marketers can better engaged audiences in Quebec. The event will begin at 1 pm […]

The Power of Spec Ads (webinar)

Is producing a spec ad still worth the effort when you’re short on time and staff? Learn why the answer is always YES! This presentation will show how spec ads can streamline sales and production by improving communication between designers and sales reps, eliminating time-consuming revisions, and leveraging the most effective ad design techniques. You’ll […]

 


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