#CheckYourSources meme campaign ads now available

2016-Newspapers-24-7-Overview FACT SHEET_Page_1
Be like Doug. Check your sources.

In the wake of the uproar surrounding Facebook's 'fake news problem', Newspapers Canada is pleased to invite our popular Internet meme personality 'Doug' to offer consumers of news some sage advice on media literacy.

"Newspapers are a source that readers can trust," says Doug.

Indeed, Doug's message to 'check your sources' is an important one, particularly given the recent, and well-documented, shortcomings of Facebook's algorithm, designed to surface 'trending topics'.

We encourage our members to share Doug's message with their respective audiences. Newspapers Canada has updated its popular meme campaign to include Doug's latest bulletin. You can see the rest of the ads currently available here.