As more and more citizens gather their news from social networks, such as Facebook and Twitter, the concern about so-called 'fake news' has become a white-hot topic of debate.
At present, the vast majority of the discussion has centered around media outlets in the United States. Nevertheless, Canada's media ecosystem must remain vigilant with regards to the infiltration of hyper-partisan websites that polarize opinions and, in turn, erode the public's trust in media.
As this industry presentation points out, newspapers are the most trusted source of information.
Despite the popularity of social media, data shows that Canadians want accurate information first and foremost.
To learn more about Canadian public attitudes towards media, and the importance of trust, please download our presentation in the Sales and Marketing tools section of our website.