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Postmedia Network Canada Corp. has announced that Andrew MacLeod has been named the company’s new chief executive officer, part of a succession plan that will see longtime chief executive Paul Godfrey remain with the company as executive chairman.
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News Media Canada has developed a new campaign for 2019 that is designed to remind advertisers and consumers that supporting LOCAL makes a difference to their communities.
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TV isn’t getting the praise it deserves, according to Warc’s most recently Global Ad Trends, which shows TV’s reach as being close to 100% in Canada per month.
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The issue of public notice is surfacing again in the province of Saskatchewan. Some town and city councils in the province are attempting to end the practice of publishing public notices in newspapers.
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The deadline for submissions to this year's Ontario Newspaper Awards competition is less than two weeks away. All applications must be submitted by January 30, 2019.
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In order to effectively advertise a brand's message, advertisers need to reach consumers multiple times to build familiarity. This is called 'frequency'. Determining the right frequency of an advertisement isn't an easy task. Too little exposure, for example, and the advertisement(s) will fall flat and fail to be noticed.
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Research shows even Millennials, who have no affinity with traditional media, trust print more than other sources, particularly social media.
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Stephanie Newsome is the new publisher of the Yukon News. She replaces Mike Thomas, who took over as publisher after the Yukon News was bought by Black Press in 2013.
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News reporters in the old days were depicted by Hollywood, probably accurately, as pushy and persistent. In a world in which so much of the media landscape has been turned upside down, the basic attributes needed by a good news reporter haven’t changed an iota.
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