NEW advertising case study: Integrated Inserts

Claytons Heritage Market, an independent grocery store in Sechelt, B.C., knows the value of advertising in the community newspaper.

This latest case study from Newspapers Canada demonstrates how the business used local newspapers to communicate its “locally owned and operated” message. By placing its 4-page ad (separated into two 2-page pieces) within the pages of the paper, the promotional materials are integrated into the paper and also removable (like a flyer).

Click here for case study