Newspaper advertising success story: Scotiabank

Scotiabank placed advertising in print and online newspapers as part of its overall campaign strategy. This newspaper advertising case study demonstrates how Scotiabank achieved its goal of encouraging Canadians to get RSP advice and products from them. Newspapers, print and online, proved to be the most effective in terms of delivering Scotiabank’s message when compared with all the media used.

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For more examples of newspaper advertising success stories, visit the Case Studies page.