OCTOBER 1 - 7, 2018
Information and Resources for Publishers
Newspaper journalism—both local and national—is critically important, especially in the reality in which we live.
Now, more than ever, news media need support. This year in Canada, we will celebrate National Newspaper Week from Monday, October 1, to Sunday, October 7, 2018.
News Media Canada is helping newspapers across the country celebrate news media and journalism
and invites Canadians to show their support.
Publishers are encouraged to celebrate National Newspaper Week locally, in their own markets, while also participating in a nation-wide advertising campaign in newspaper pages and websites from coast to coast to coast. During National Newspaper Week 2018, let’s work together to remind Canadians about the important role that newspapers play in our society today.
THE NATIONAL CAMPAIGN
The theme of our National Newspaper Week 2018 campaign is “Now More Than Ever”. The storyline through all of our public-facing communication will reinforce the message that the in-depth, credible, independent reporting done by newspapers is more important than ever, but that newspapers are facing a number of serious threats.
Beginning in late September, we’ll challenge Canadians to go online to newspapersmatter.ca, a site we’re launching soon to coincide with National Newspaper Week, to send a message—to Canadian businesses, advertisers, to all levels of government, to newspaper journalists and to their fellow citizens—that newspapers matter. Now more than ever.
National Promotional Support
National Promotional Support
We’ll be driving traffic to the online hub that is currently in development (www.newspapersmatter.ca) through a national advertising campaign in English and French. But we need your help to maximize the reach of this important program.
Local Publisher Support
News Media Canada will provide print and digital ads in a variety of sizes, promoting the campaign, for you to run in your newspapers and websites during the first week of October.
GRASSROOTS COMMUNITY SUPPORT
In addition to this advertising support, we will be sharing thought-starters and a community toolkit with ideas on how to bring the National Newspaper Week campaign to life in your own market. Here’s a sneak preview of a few things you may want to consider:
Rent a local theatre and host a reception / movie screening of the award-winning film Spotlight. On request, News Media Canada will provide a digital copy of the movie and cover the cost of licensing the film (approximate $350 value) to a limited number of participating community newspapers, as part of a funding application to the Department of Canadian Heritage. Confirm your interest before September 7 by emailing email@example.com.
Dedicate an editorial in your paper during National Newspaper Week to the theme of “Now More Than Ever”.
Host a “Now More Than Ever” breakfast for advertisers in your community to kick off National Newspaper Week.
Connect with local schools in your community to see if there might be opportunities to work together on National Newspaper Week programming. A field trip to the newsroom, perhaps?
Find local influencers or spokespeople in your community and ask them to post a photo on their own social media channels, reading a copy of their favourite newspaper (in print or digital form) while tagging #NowMoreThanEver to publicly show their love of newspapers and to support the campaign.
We all need National Newspaper Week to make an impact. Now more than ever. And we can’t do it without you.
For more information, please contact Kelly Levson, Director of Marketing and Research, at firstname.lastname@example.org.